Directory profile

Tajir

B2B retail-tech app enabling kiryana store owners to order FMCG stock digitally, manage inventory and access credit, founded in Karachi.

Updated 1 November 2026 · PAK Startups index

Profile

Tajir was founded in Karachi in 2019 and raised $17 million to eliminate the inefficiencies of Pakistan's fragmented FMCG distribution system. Its app serves hundreds of thousands of small retailers, allowing them to place digital orders, track deliveries and access working-capital financing — transforming informal cash-based trade into structured, data-driven commerce.

Sectorb2b
Stageseries-a
Funding$17M Series A
Employees300+
Founded2019